Internal survey - Chroma Rooftech

Full Name

Lack of focus

Poor marketing

Lack of planning

Leadership failure

Not a sufficient team

Acting unapproachable

Ignoring customer needs

Product pricing/cost issue

Insufficient working capital

Lack of market information

Impractical pricing strategy

Lack of trained sales people

Poor financial management

Inability to learn from failure

Staying in your comfort zone

You’re getting too few referrals

You are targeting the wrong buyer

You Are targeting only Big Clients

Inadequate inventory management

The buyer is not the decision-maker

Being afraid to spend money on tests

Showing inconsistent company culture

The timing or circumstances aren’t right